Summer Semester 2023 Catalog

MKTG 1100 PRINCIPLES OF MARKETING

Credits

3

This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.

Lecture Hours

45

Lab Hours

0

Prerequisite

None

Corequisite

None