Overview
Offered at the Augusta campus
| Entrance Dates: | Fall, Spring, and Summer |
| Length of Program: | Five Terms |
| Credit Hours Required for Graduation: | 63 |
Program Description: The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management Degree with specializations in marketing management and/or entrepreneurship. High school graduation or GED is required for admission into this program.
Employment Opportunities: Marketing Management graduates are qualified to pursue careers with companies in sales, customer service, and management positions. Entrepreneurial opportunities are also pursued by graduates.
Guided Pathway
You may click on any course below to view the course description and prerequisite information.
Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.
Augusta Day Program, Summer Start
PROGRAM NAME: Marketing Management
AWARD: Associate of Applied Science Degree
CAMPUS: Augusta Day Program
Year 1 Summer Semester
Year 1 Fall Semester
Year 1 Spring Semester
MKTG 2090, MKTG 2300: Prerequisite: MKTG 1100
Year 2 Summer Semester
BUSN 1190, BUSN 1430: Prerequisite: COMP 1000
Year 2 Fall Semester
| MKTG 1190 | Integrated MKTG Communication | 3 |
| MKTG 2070 | Buying and Merchandising | 3 |
| MKTG 2290 | Marketing Internship/Practicum | 3 |
MKTG XXXX
| Marketing Elective | 3 |
XXXX XXXX
| GUIDED GENERAL EDUCATION ELECTIVE* | 3 |
Augusta Evening Program, Fall Start
PROGRAM NAME: Marketing Management
AWARD: Associate of Applied Science Degree
CAMPUS: Augusta Evening Program
Year 1 Fall Semester
Year 1 Spring Semester
| MKTG 1100 | PRINCIPLES OF MARKETING | 3 |
XXXX XXXX
| HUMANITIES/FINE ARTS AREA IV | 3 |
Year 1 Summer Semester
Year 2 Fall Semester
Year 2 Spring Semester
MKTG 2090: Prerequisite: MKTG 1100
Year 2 Summer Semester
BUSN 1190, BUSN 1430: Prerequisite: COMP 1000
Year 3 Fall Semester
Year 3 Spring Semester
MKTG 2300: Prerequisite: MKTG 1100
Year 3 Summer Semester
Year 4 Fall Semester
| MKTG 2290 | Marketing Internship/Practicum | 3 |
MKTG XXXX
| Marketing Elective | 3 |
Augusta Evening Program, Spring Start
PROGRAM NAME: Marketing Management
AWARD: Associate of Applied Science Degree
CAMPUS: Augusta Evening Program
Year 1 Spring Semester
Year 1 Summer Semester
XXXX XXXX
| Humanities/Fine Arts Elective | 3 |
| MKTG 1160 | Professional Selling | 3 |
Year 1 Fall Semester
Year 2 Spring Semester
MKTG 2300: Prerequisite: MKTG 1100
Year 2 Summer Semester
Year 2 Fall Semester
BUSN 1190, BUSN 1430: Prerequisite: COMP 1000
Year 3 Spring Semester
MKTG 2090: Prerequisite: COMP 1000
Year 3 Summer Semester
Year 3 Fall Semester
Year 4 Spring Semester
| MKTG 2290 | Marketing Internship/Practicum | 3 |
MKTG XXXX
| Marketing Elective | 3 |
Augusta Evening Program, Summer Start
PROGRAM NAME: Marketing Management
AWARD: Associate of Applied Science Degree
CAMPUS: Augusta Evening Program
Year 1 Summer Semester
Year 1 Fall Semester
| MKTG 1130 | BUSINESS REGS & COMPLIANCE | 3 |
| OR | |
| PARA 1150 | Contracts/Comm Law/Busn Org | 3 |
XXXX XXXX
| HUMANITIES/FINE ARTS AREA IV | 3 |
Year 1 Spring Semester
Year 2 Summer Semester
Year 2 Fall Semester
Year 2 Spring Semester
MKTG 2300: Prerequisite: MKTG 1100
Year 3 Summer Semester
Year 3 Fall Semester
BUSN 1190, BUSN 1430: Prerequisite: COMP 1000
Year 3 Spring Semester
| MKTG 2090 | MARKETING RESEARCH | 3 |
XXXX XXXX
| GUIDED GENERAL EDUCATION ELECTIVE* | 3 |
MKTG 2090: Prerequisite: MKTG 1100
Year 4 Summer Semester
| MKTG 2290 | Marketing Internship/Practicum | 3 |
MKTG XXXX
| Marketing Elective | 3 |