Overview
Offered at the Augusta campus
Entrance Dates: |
Fall, Spring, and Summer |
Length of Program: |
Four Terms |
Credit Hours Required for Graduation: |
43 |
Program Description: The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a diploma with specializations in marketing management, social media, and/or entrepreneurship. High school graduation or GED is required for admission to this program.
Employment Opportunities: Marketing Management graduates are qualified to pursue career opportunities with companies in sales, customer service, and management training positions. Entrepreneurial opportunities are also pursued by graduates.
Curriculum Outline
Basic Skills Courses, 8+ credits
Occupational Courses, 23+ credits
Guided Electives, 3 credits
(Completion of one specialization is required)
Marketing Management Specialization, 12+ credits
Entrepreneurship Specialization, 12 credits
Social Media Specialization, 12 credits
Guided Pathway - Entrepreneurship Specialization
You may click on any course below to view the course description and prerequisite information.
Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.
Augusta Day Program, Spring Start
PROGRAM NAME: Marketing Management
AWARD: Associate of Applied Science Degree
CAMPUS: Augusta Day Program
Year 1 Spring Semester
Year 1 Summer Semester
Year 1 Fall Semester
MKTG 1100 | PRINCIPLES OF MARKETING | 3 |
MKTG 1190 | INTEGRATED MKTG COMMUNICATION | 3 |
MKTG 2070 | BUYING AND MERCHANDISING | 3 |
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
*Please refer to the curriculum outline tab for guided elective options.
Year 2 Spring Semester
Augusta Day Program, Fall Start
PROGRAM NAME: Marketing Management
AWARD: Associate of Applied Science Degree
CAMPUS: Augusta Day Program
Year 1 Fall Semester
Year 1 Spring Semester
Year 1 Summer Semester
Year 2 Fall Semester
MKTG 1190 | INTEGRATED MKTG COMMUNICATION | 3 |
MKTG 2070 | BUYING AND MERCHANDISING | 3 |
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
*Please refer to the curriculum outline tab for guided elective options.
Augusta Day Program, Summer Start
PROGRAM NAME: Marketing Management
AWARD: Associate of Applied Science Degree
CAMPUS: Augusta Day Program
Year 1 Summer Semester
Year 1 Fall Semester
Year 1 Spring Semester
Year 2 Summer Semester
MKTG 2010 | SMALL BUSINESS MANAGEMENT | 3 |
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
| | |
EMPL 1000 | INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT | 2 |
| OR | |
PSYC 1010 | BASIC PSYCHOLOGY | 3 |
*Please refer to the curriculum outline tab for guided elective options.
Augusta Evening Program, Fall Start
PROGRAM NAME: Marketing Management
AWARD: Associate of Applied Science Degree
CAMPUS: Augusta Evening Program
Year 1 Fall Semester
Year 1 Spring Semester
Year 1 Summer Semester
Year 2 Fall Semester
Year 2 Spring Semester
Year 2 Summer Semester
Year 3 Fall Semester
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
*Please refer to the curriculum outline tab for guided elective options.
Augusta Evening Program, Spring Start
PROGRAM NAME: Marketing Management
AWARD: Associate of Applied Science Degree
CAMPUS: Augusta Evening Program
Year 1 Spring Semester
Year 1 Summer Semester
Year 1 Fall Semester
Year 2 Spring Semester
Year 2 Summer Semester
Year 2 Fall Semester
Year 3 Spring Semester
MKTG 2090 | MARKETING RESEARCH | 3 |
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
*Please refer to the curriculum outline tab for guided elective options.
Augusta Evening Program, Summer Start
PROGRAM NAME: Marketing Management
AWARD: Associate of Applied Science Degree
CAMPUS: Augusta Evening Program
Year 1 Summer Semester
Year 1 Fall Semester
Year 1 Spring Semester
Year 2 Summer Semester
Year 2 Fall Semester
Year 2 Spring Semester
Year 3 Summer Semester
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
*Please refer to the curriculum outline tab for guided elective options.
Guided Pathway - Marketing Management Specialization
You may click on any course below to view the course description and prerequisite information.
Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.
Augusta Day Program, Spring Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Day Program
Year 1 Spring Semester
Year 1 Summer Semester
Year 1 Fall Semester
Year 2 Spring Semester
*Please refer to the curriculum outline tab for guided elective options.
Augusta Day Program, Summer Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Day Program
Year 1 Summer Semester
Year 1 Fall Semester
Year 1 Spring Semester
*Please refer to the curriculum outline tab for guided elective options.
Year 2 Summer Semester
Augusta Day Program, Fall Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Day Program
Year 1 Fall Semester
Year 1 Spring Semester
Year 1 Summer Semester
Year 2 Fall Semester
MKTG 1190 | INTEGRATED MKTG COMMUNICATION | 3 |
MKTG 2070 | BUYING AND MERCHANDISING | 3 |
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
*Please refer to the curriculum outline tab for guided elective options.
Augusta Evening Program, Fall Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Evening Program
Year 1 Fall Semester
ENGL 1010 | FUNDAMENTALS OF ENGLISH I | 3 |
| | |
MKTG 1130 | BUSINESS REGS AND COMPLIANCE | 3 |
| OR | |
PARA 1150 | CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS | 3 |
Year 1 Spring Semester
Year 1 Summer Semester
Year 2 Fall Semester
Year 2 Spring Semester
Year 2 Summer Semester
Year 3 Fall Semester
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
*Please refer to the curriculum outline tab for guided elective options.
Augusta Evening Program, Spring Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Evening Program
Year 1 Spring Semester
Year 1 Summer Semester
Year 1 Fall Semester
COMP 1000 | INTRODUCTION TO COMPUTER LITERACY | 3 |
| | |
MKTG 1130 | BUSINESS REGS AND COMPLIANCE | 3 |
| OR | |
PARA 1150 | CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS | 3 |
Year 2 Spring Semester
Year 2 Summer Semester
Year 2 Fall Semester
Year 3 Spring Semester
MKTG 2090 | MARKETING RESEARCH | 3 |
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
*Please refer to the curriculum outline tab for guided elective options.
Augusta Evening Program, Summer Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Evening Program
Year 1 Summer Semester
Year 1 Fall Semester
MATH 1012 | FOUNDATIONS OF MATHEMATICS | 3 |
| | |
MKTG 1130 | BUSINESS REGS AND COMPLIANCE | 3 |
| OR | |
PARA 1150 | CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS | 3 |
Year 1 Spring Semester
Year 2 Summer Semester
Year 2 Fall Semester
Year 2 Spring Semester
Year 3 Summer Semester
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
*Please refer to the curriculum outline tab for guided elective options.
Guided Pathway - Social Media Marketing Specialization
You may click on any course below to view the course description and prerequisite information.
Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.
Augusta Day Program, Summer Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Day Program
Year 1 Summer Semester
Year 1 Fall Semester
Year 1 Spring Semester
*Please refer to the curriculum outline tab for guided elective options.
Year 2 Summer Semester
Augusta Day Program, Fall Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Day Program
Year 1 Fall Semester
Year 1 Spring Semester
*Please refer to the curriculum outline tab for guided elective options.
Year 1 Summer Semester
Year 2 Fall Semester
Augusta Day Program, Spring Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Day Program
Year 1 Spring Semester
Year 1 Summer Semester
Year 1 Fall Semester
*Please refer to the curriculum outline tab for guided elective options.
Year 2 Spring Semester
Augusta Evening Program, Fall Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Evening Program
Year 1 Fall Semester
Year 1 Spring Semester
Year 1 Summer Semester
Year 2 Fall Semester
Year 2 Spring Semester
Year 2 Summer Semester
Year 3 Fall Semester
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
| | |
MKTG 2010 | SMALL BUSINESS MANAGEMENT | 3 |
| OR | |
MKTG 2210 | ENTREPRENEURSHIP | 6 |
*Please refer to the curriculum outline tab for guided elective options.
Augusta Evening Program, Spring Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Evening Program
Year 1 Spring Semester
Year 1 Summer Semester
Year 1 Fall Semester
Year 2 Spring Semester
Year 2 Summer Semester
Year 2 Fall Semester
MKTG 1190 | INTEGRATED MKTG COMMUNICATION | 3 |
XXXX XXXX
| GUIDED ELECTIVE* | 3 |
| | |
EMPL 1000 | INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT | 2 |
| OR | |
PSYC 1010 | BASIC PSYCHOLOGY | 3 |
*Please refer to the curriculum outline tab for guided elective options.
Year 3 Spring Semester
Augusta Evening Program, Summer Start
PROGRAM NAME: Marketing Management
AWARD: Diploma
CAMPUS: Augusta Evening Program
Year 1 Summer Semester
Year 1 Fall Semester
Year 1 Spring Semester
Year 2 Summer Semester
Year 2 Fall Semester
Year 2 Spring Semester
*Please refer to the curriculum outline tab for guided elective options.
Year 3 Summer Semester