Marketing (BSBA)

Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.

 

Program Requirements:

Prerequisites for Marketing Majors

ECON 100Principles of Microeconomics

4

STAT 118Introductory Statistics

4

Required Core Courses

ACCT 110Financial Accounting

4

ACCT 120Managerial Accounting

4

BUS 100Introduction to Business and Management

4

BUS 234Organizational Communication & Behavior

4

BUS 250Principles of Marketing

4

BUS 260Financial Management

4

BUS 270Business Analytics

4

BUS 325Operations Management

4

BUS 370AInternship and Career Strategies

2

BUS 370B Learning From Internship Experience

2

Required Marketing Courses

BUS 230Why We Buy

4

BUS 335Marketing Research

4

Capstone

BUS 340Strategic Management

4

Electives

The student will select three electives from the following list:

BUS 180Business Law

4

BUS 214International Business

4

BUS 221Project Management

4

BUS 229Corporate Social Responsibility: Managing People, Planet, & Profit

4

BUS 231Brand Management

4

BUS 236Retail Management

4

BUS 251Digital Marketing

4

BUS 286Introduction to Advertising Practice and Branding

4