BUS-383 Digital Marketing Essentials
Marketing plays out differently in the increasingly digital world of business related to customer experience and engagement. To gain an online audience, new approaches and strategies are required. Digital tactics are used to promote sales and improve advertising. The course focuses on search engine marketing (SEM) and optimization (SEO), paid search strategies, and various methods of online advertising.
Prerequisite
BUS 360 must be completed prior to taking this course.