BUS-360 Principles of Marketing

A foundation course in marketing which addresses the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational goals with consideration of the social, ethical, economic, and international environments. This foundation course is a prerequisite to all other marketing courses. 

Credits

3 credits

Prerequisite

ECN-200 must be completed prior to registering for this course.