MGT 574 New Venture Challenge: Lean Launch Methodology
The Lean Launch Methodology uses a scientific, hypothesis development and testing approach to discovering potentially successful business products and models. Students will learn to identify opportunities, test the scale and scope of opportunities, research competitive offerings, determine costs structure, find partners, and determine if a business is worth pursuing. The course utilizes an applied, project based pedagogy and may be delivered in a variety of formats.
Credits
3
Prerequisite
Admission to a School of Business graduate program, or permission of the Associate Director of Graduate Programs, or permission of the Department of Management and Organization Chairperson