BUS-469 Marketing Strategy

Focuses on the major issues faced by marketing managers, synthesizing the concepts, definitions, and models students have studied in prior marketing course into a broad understanding of marketing and its strategic application. Case studies and a marketplace simulation will address problems and decisions found in profit and nonprofit, small, medium, and large firms operating in domestic, foreign, and multinational environments.

Credits

3 credits

Prerequisite

BUS-360 must be completed prior to taking this course.