BUS-360 Principles of Marketing
A foundation course in marketing which addresses
the process of planning and executing the
conception, pricing, promotion, and distribution
of goods, services, and ideas to create exchanges
that satisfy individual and organizational goals
with consideration of the social, ethical,
economic, and international environments. This
foundation course is a prerequisite to all other
marketing courses.
Prerequisite
ECN-200 must be completed prior to taking this course.