BUS-469 Marketing Strategy
Focuses on the major issues faced by marketing
managers, synthesizing the concepts, definitions,
and models students have studied in prior
marketing course into a broad understanding of
marketing and its strategic application. Case
studies and a marketplace simulation will address
problems and decisions found in profit and
nonprofit, small, medium, and large firms
operating in domestic, foreign, and multinational
environments.
Prerequisite: BUS-360
Prerequisite
BUS-360 must be completed prior to registering for this
course.