BUS-466 Consumer Behavior
A study of how consumer psychological processes
interact with both social and situational
influences to shape consumer perceptions,
decision-making processes, and purchase behavior.
The social identity of distinctive groups of
consumers who express ethnic, age-related, or
lifestyle values through market and media choices
will also be examined.
Prerequisite: BUS-360
Prerequisite
BUS-360 must be completed prior to registering for this
course.