BUS-466 Consumer Behavior

A study of how consumer psychological processes interact with both social and situational influences to shape consumer perceptions, decision-making processes, and purchase behavior. The social identity of distinctive groups of consumers who express ethnic, age-related, or lifestyle values through market and media choices will also be examined. Prerequisite: BUS-360

Credits

3 credits

Prerequisite

BUS-360 must be completed prior to registering for this course.