BUS-460 Social Media Marketing

This course provides a foundation and skill set to develop social media marketing strategies and implement effective and engaging social media marketing campaigns. Topics include; content development, creating a social media marketing plan, integrating social media with other marketing efforts, application of social media tools, and metrics and measurement. Prerequisite: BUS-360

Credits

3 credits

Prerequisite

BUS-360 must be completed prior to registering for this course.