The Bachelor of Science degree program in Business Management provides courses and business-related experiences for students who intend to pursue careers in business management or apply to graduate school.
Course offerings emphasize rigorous analysis of the basic concepts and principles to understanding the management field. Coursework relates theories and ideas to business organizations’ operating practices and policies. These courses provide a unique opportunity for students to explore the workings of management. As supplemental activities to the traditional classroom format, “hands-on” classroom experiences offer an awareness of what happens in the business world, which is not easily obtained through conventional lecture methods. In addition, the general education requirements provide a well-rounded academic foundation.
Cooperative learning experiences (co-ops) are available in the Business Management program for BBM 315 Supervisory Management, BBM 347 Interpersonal Skills and Professionalism in the Workplace, and HRM 310 Organizational Development. Depending on the co-op experience available and the student’s course completion schedule, other courses, such as BBM 301 Organizational Behavior and BBM 489 Experiential Learning may also be completed as a co-op. Elective courses may also be structured as co-ops. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120-credit degree.
Experiential Learning at Wilmington University takes a 360° approach to applied education. Whether you bring significant professional experience and pursue Credit for Prior Learning (CPL), or you complete a Work-Integrated Learning (WIL) experience such as an internship or cooperative education placement embedded within your academic program, these opportunities provide meaningful pathways toward completing your degree.
The College of Business and Technology sets a required minimum grade of "C-" for program core courses. Students earning a grade lower than "C-" in a core course must repeat the course.
Curriculum - General Education Requirements
English Composition (12 Credits)
Humanities (3 Credits)
| BBM 319 | Business Ethics | 3 |
| VFP 313 | Aesthetics of Film | 3 |
| DSN 110 | Fundamentals of Drawing | 3 |
| TEC 215 | Basic Photography | 3 |
| COM 245 | Writing for the Media | 3 |
| Culinary Arts Elective | 3 |
| Drama Elective | 3 |
| Ethnic Studies Elective | 3 |
| Fine Arts Elective | 3 |
| Foreign Language Elective | 3 |
| History Elective | 3 |
HUM
| Humanities Elective | 3 |
| Literature Elective | 3 |
| Music Elective | 3 |
| Philosophy Elective | 3 |
| Religion Elective | 3 |
Social Science (6 credits)
Mathematics (3 Credits)
| MAT 205 | Introductory Survey of Mathematics | 3 |
Natural Science (3 Credits)
| Natural Science Elective | 3 or 4 credits |
Computer Operations (3 Credits)
| CTA 326 | Integrating Excel into Business Problem Solving | 3 |
Critical Analysis (3 Credits)
| PHI 100 | Introduction to Critical Thinking | 3 |
Citizenship (3 Credits)
Business Core (30 credits)
Business Management Program Core (33 credits)
The College of Business and Technology sets a required minimum grade of "C-" for program core courses. Students earning a grade lower than "C-" in a core course must repeat the course.
| BBM 315 | Supervisory Management | 3 |
| BBM 347 | Interpersonal Skills and Professionalism in the Workplace | 3 |
| BBM 370 | Global Business Management | 3 |
| BBM 411 | Operations and Systems Management | 3 |
| BBM 412 | Project Management | 3 |
| BLA 303 | Legal and Ethical Environment of Business | 3 |
| ECO 102 | Economics II | 3 |
| FIN 306 | Corporate Finance | 3 |
| HRM 310 | Organizational Development | 3 |
| HRM 311 | Human Resource Management | 3 |
| MIS 320 | Management Information Systems | 3 |
Business Electives (12 credits)
| Business Elective | 3 |
| Business Elective | 3 |
| Business Elective | 3 |
| Business Elective | 3 |
Free Electives (9 credits)
| Free Elective | 3 |
| Free Elective | 3 |
| Free Elective | 3 |
Students with less than 16 transfer credits are required to take
FYE 101 as one of their free electives.
Business Management with a Concentration in Nonprofit Management
The non-profit industry is one of the fastest-growing employers. The industry is seeking marketers, HR professionals, and managers interested in strategic planning within the non-profit sector. This non-profit concentration will focus on the following content areas: Introduction to non-profits, fiscal management, advocacy, public policy, and one specific identified non-profit course in the student’s program. There are four core courses in the concentration and one specific program course or an internship. Two courses are shared between the College of Social and Behavioral Sciences and the College of Business and Technology. It is a concentration for bachelor’s degrees in Business Management, Finance, Marketing, Human Resource Management, and Sports Management.
Required Courses
| NFP 303 | Foundations of Fiscal Management for Nonprofit | 3 |
| NFP 304 | Advocacy and Public Policy | 3 |
| NFP 305 | Introduction to Nonprofit Management | 3 |
| | |
| NFP 308 | Grant Writing for Nonprofits | 3 |
| OR | |
| BBM 381 | Introduction to Social Entrepreneurship | 3 |
Choose one of the following three courses (3 credits)
| HRM 361 | HRM in Public and Nonprofit Organizations | 3 |
| NFP 307 | Fundraising for Nonprofits | 3 |
| SPM 309 | Sport and Athletics Fundraising | 3 |
Students may substitute any program specific course for an alternate NFP course or an internship.
Total concentration courses are five courses equaling 15 credits.
Business Management with a Concentration in Sales Administration
A Business Management Degree with a concentration in Sales Administration provides students with knowledge, skills, and abilities that support career development in sales administration. The service industry is one of the nation’s fastest-growing areas. With many professionals retiring in the next five to 10 years, the employment forecast for sales professionals is promising. This concentration prepares students for careers in professional sales, with a curriculum focusing on sales techniques, data analysis, technology, consumer behavior, ethics, communication, customer service, presentations, and proposals. Students can select one course based on their professional interests, encompassing general sales, hospitality, or sports. They will also have opportunities to practice new techniques in class and transfer those acquired competencies in the workplace or job interview.
Total concentration courses are seven courses equaling 15 credits.
Required Courses (9 credits)
| BBM 100 | Customer Service Workshop | 1 |
| BBM 110 | Fundamentals of Ethical Sales Techniques | 1 |
| BBM 308 | Introduction to Sales Force Management | 3 |
| BMK 320 | Consumer Behavior | 3 |
| BBM 415 | Effective Sales Presentations and Proposals | 1 |
Choose one of the following two courses (3 credits)
| BBA 430 | Data Visualization | 3 |
| ISM 350 | Information Technology Policy and Strategy | 3 |
Choose one of the following three courses (3 credits)
| BBM 330 | Power and Influence | 3 |
| HSP 201 | Customer Relations in the Hospitality Industry | 3 |
| SPM 310 | Sales in Sports | 3 |
Prerequisites (6 credits)
Students must take the following prerequisites to complete this certificate:
BBM 201 Principles of Management
BMK 305 Marketing
BBM 201 Principles of Management and BMK 305 Marketing are required for the Bachelor of Science in Business Management full degree program.
Business Management with a Concentration in Small Business Management
The concentration in Small Business Management is available to all undergraduate business students. The curriculum focuses on the various critical aspects of starting and managing a small business. Content areas relating to the curriculum include marketing, managing, and developing a business plan.
Total concentration courses are six courses equaling 16 credits.
Required Courses (16 credits)
Prerequisites (6 credits)
Two prerequisites,
BBM 201 Principles of Management and
BMK 305 Marketing, must be met before students can pursue this concentration. These two courses are taken in the business core. Substitutions for the marketing course, with respect to the Sport Management program,
SPM 407 Sport Marketing and Promotions would be permitted.
Business Management with a Concentration in Sport Management
The concentration in Sport Management in the Business Management program provides students with the knowledge and practical experience necessary for a career in Sport Management. The Sport Management concentration is an intensive experiential curriculum based on sport management concepts and objectives. Students will learn the business of sports—from social media and marketing to facilities management, sport finance, event planning, and sport analytics. The concentration in Sport Management integrates project-based learning with practical internship requirements and prepares students for opportunities in the sports industry. In addition to the Sport Management curriculum, the program includes a vital business management component, providing students with the skills necessary to succeed in the corporate areas of this field. The Sport Management concentration offers students a variety of hands-on experiences that enhance their opportunities and career choices. The Sport Management Concentration has existing sport organization internship partners globally and has partnered with sport executives and organizations to provide a project-based opportunity to our students.
Required courses (12 credits)
Total concentration courses are seven courses equaling 21 credits.
Choose one of the following two courses (3 credits)
Choose one of the following two courses (3 credits)
| BBA 301 | Intro to Business Analytics | 3 |
| SPM 400 | Seminar in Sport Analytics | 3 |
Choose one of the following two courses (3 credits)
Business Management Completion Degree
Curriculum
What is a Completion Degree?
A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.
The College of Business and Technology sets a required minimum grade of "C-" for program core courses. Students earning a grade lower than "C-" in a core course must repeat the course.
Business Management Program Core Courses
Completion Degree Required Courses
The following courses or their equivalents are prerequisites for a degree in Business Management:
ENG 122 English Composition II
MAT 205 Introductory Survey of Mathematics
BAC 101 Accounting I
BAC 102 Accounting II
BMK 305 Marketing
CTA 326 Integrating Excel into Business Problem Solving
ECO 101 Economics I
ECO 102 Economics II
BBM 201 Principles of Management