Business Analytics, Bachelor of Science
Program Purpose
Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations. The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.
Program Competencies
- The student will effectively discuss data findings in clear, actionable ways to diverse stakeholders, and adapt communication to fit various business and cultural contexts.
- The students will demonstrate professional skills, adaptability, and leadership capabilities to support leading data-driven processes, projects and teams in dynamic business environments.
- The student will apply critical thinking and analytical tools to analyze business problems and develop data-driven solutions.
- The student will demonstrate proficiency in identifying information sources and using current technology and techniques to collect, analyze, and interpret information for solving business problems.
- The student will identify and apply ethical principles to ensure data and algorithms are used in an unbiased and responsible manner, promoting integrity and equity in business decisions.
Program of Study
Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals. With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data. Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making. The program will require students to develop a high level of quantitative and technological skills. It utilizes the courses from the undergraduate business core, technology courses, and specialized courses in the area of business analytics.
Cooperative Learning Experiences
Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the Program Chair. Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301 Organizational Behavior may also be completed as a co-op. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.
Experiential Learning
Experiential Learning at Wilmington University takes a 360° approach to applied education. Whether you bring significant professional experience and pursue Credit for Prior Learning (CPL), or you complete a Work-Integrated Learning (WIL) experience such as an internship or cooperative education placement embedded within your academic program, these opportunities provide meaningful pathways toward completing your degree.
Minimum Grade Policy
The College of Business and Technology sets a required minimum grade of "C-" for program core courses. Students earning a grade lower than "C-" in a core course must repeat the course.
For Business Analytics majors, a minimum grade of "C-" is also required in three pre-requisite courses outside of the program core, specifically BBA 301 (or its equivalent), BMK 305, and MAT 312.
Curriculum - General Education Requirements
English Composition (12 Credits)
Humanities Elective (6 credits)
| BBM 319 | Business Ethics | 3 |
| COM 245 | Writing for the Media | 3 |
| DSN 110 | Fundamentals of Drawing | 3 |
| TEC 215 | Basic Photography | 3 |
| VFP 313 | Aesthetics of Film | 3 |
| Culinary Arts Elective | 3 |
| Drama Elective | 3 |
| Ethnic Studies Elective | 3 |
| Fine Arts Elective | 3 |
| Foreign Language Elective | 3 |
| History Elective | 3 |
HUM
| Humanities Elective | 3 |
| Literature Elective | 3 |
| Music Elective | 3 |
| Philosophy Elective | 3 |
| Religion Elective | 3 |
Social Science Electives (6 credits)
Mathematics (3 Credits)
| MAT 205 | Introductory Survey of Mathematics | 3 |
Natural Science (3 or 4 Credits)
| Natural Science Elective | 3 or 4 credits |
Computer Operations (3 Credits)
| CTA 326 | Integrating Excel into Business Problem Solving | 3 |
Critical Analysis (3 Credits)
| PHI 100 | Introduction to Critical Thinking | 3 |
Citizenship (3 Credits)
Business Core (30 credits)
Prerequisite Note:
ENG 122 is the prerequisite for BBM 320.
The successful completion of all Business Core courses is the prerequisite for BBM 402.
Note: BBM 301 is available as a co-op.
Business Analytics Core (36 credits)
Choose one of the following two courses:
| PHI 314 | Ethics for Computer Professionals | 3 |
| OR | |
| CSC 414 | Ethics for Computer Science | 3 |
Choose one of the following two courses:
| BBA 489 | Experiential Learning in Business Analytics | 3 |
| OR | |
| BBA 490 | Internship in Business Analytics | 3 |
Business Electives (9 credits)
| Business Elective | 3 |
| Business Elective | 3 |
| Business Elective | 3 |
Choose from the following:
Prerequisite Notes:
BBA 380: The prerequisite is BMK 305 and BBA 350.
BBA 450: The prerequisite is BBA 430.
MAT 408: The prerequisite is MAT 308 or MAT 312 with a minimum grade of "C-" or College of Business and Technology degree completion candidate.
Certain courses may be available as a co-op.
Free Electives (6 credits)
| Free Elective | 3 |
| Free Elective | 3 |
Students with less than 16 transfer credits are required to take
FYE 101 as one of their electives.
Business Analytics Completion Degree
What is a Completion Degree?
A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.
Curriculum
Transfer students who hold an associate degree from a partner institution are required to take the following Business Analytics courses.
A minimum grade of "C-" is also required in three pre-requisite courses outside of the program core, specifically BBA301 (or its equivalent), BMK305, and MAT312.
Business Analytics Program Core Courses
Choose one of the following two courses
| CSC 414 | Ethics for Computer Science | 3 |
| PHI 314 | Ethics for Computer Professionals | 3 |
Choose one of the following two courses:
| BBA 489 | Experiential Learning in Business Analytics | 3 |
| BBA 490 | Internship in Business Analytics | 3 |
Completion Degree Required Courses
Choose one of the following two courses:
The following courses or their equivalents are prerequisites for a degree in Business Analytics:
ENG 122 English Composition II
MAT 205 Introductory Survey of Mathematics
BBA 301 Intro to Business Analytics
BAC 101 Accounting I
BAC 102 Accounting II
CTA 326 Integrating Excel into Business Problem Solving
ECO 101 Economics I
ECO 102 Economics II
BBM 201 Principles of Management
BBM 301 Organizational Behavior