Business Analytics, Bachelor of Science
Program Purpose
Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations. The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.
Program of Study
The Bachelor of Science degree program in Business Analytics provides course work from both the College of Business and the College of Technology. Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals. With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data. Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making. The program will require students to develop a high level of quantitative and technological skills. It utilizes the courses from the undergraduate business core, courses from the College of Technology, and specialized courses in the area of business analytics.
Cooperative Learning Experiences
Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the program chair. Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301, Organizational Behavior, may also be completed as a co-op. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.
To be eligible for the co-op the student must have completed 60 credits and have a minimum GPA of 2.5. The student must contact the office of Work-Integrated Learning (WIL) one semester before they would like to begin their co-op assignment. Once an opportunity description is secured, the WIL office will seek credit approval of the experience from the Business Analytics Program Chair.
Program Competencies
In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of the catalog, each graduating student will be able to:
- Effectively evaluate and frame business problems and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and data mining.
- Utilize critical thinking strategies to evaluate problems, and solutions and make recommendations based on client needs utilizing appropriate analytical tools.
- Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of business analytics.
- Apply the ethical standards as required by professionals in the business analytics field.
Minimum Grade Policy
College of Business programs require a minimum grade of "C" for all program core courses. For Business Analytics majors this includes courses with prefixes other than BBA. This includes courses with prefixes BBA, BBM, CSC, ECO, ISM and PHI that fall under the Business Analytics Program Core section below. Business Analytics majors receiving a grade lower than "C" in any program core course must retake that course.
For Business Analytics majors, a minimum grade of "C" is also required in four pre-requisite courses outside of the program core, specifically BBA 301 (or its equivalent), BMK 305, CTA 326 (or its equivalent) and MAT 312.
Curriculum - General Education Requirements
English Composition (12 Credits)
Humanities Elective (6 credits)
| BBM 319 | Business Ethics | 3 |
| COM 245 | Writing for the Media | 3 |
| DSN 110 | Fundamentals of Drawing | 3 |
| TEC 215 | Basic Photography | 3 |
| VFP 313 | Aesthetics of Film | 3 |
| Culinary Arts Elective | 3 |
| Drama Elective | 3 |
| Ethnic Studies Elective | 3 |
| Fine Arts Elective | 3 |
| Foreign Language Elective | 3 |
| History Elective | 3 |
HUM
| Humanities Elective | 3 |
| Literature Elective | 3 |
| Music Elective | 3 |
| Philosophy Elective | 3 |
| Religion Elective | 3 |
Social Science Electives (6 credits)
Mathematics (3 Credits)
| MAT 205 | Introductory Survey of Mathematics | 3 |
Natural Science (3 or 4 Credits)
| Natural Science Elective | 3 or 4 credits |
Computer Operations (3 Credits)
| CTA 326 | Integrating Excel into Business Problem Solving | 3 |
Critical Analysis (3 Credits)
| PHI 100 | Introduction to Critical Thinking | 3 |
Citizenship (3 Credits)
Business Core (33 credits)
Prerequisite Note:
CTA 326 or CTA 226 are the prerequisites for BBA 301.
ENG 122 is the prerequisite for BBM 320.
The successful completion of all Business Core courses is the prerequisite for BBM 402.
Note: BBM 301 is available as a co-op.
Business Analytics Core (33 credits)
Business Electives (9 credits)
| Business Elective | 3 |
| Business Elective | 3 |
| Business Elective | 3 |
Choose from the following:
| BAC 201 | Intermediate Accounting I | 3 |
| BAC 202 | Intermediate Accounting II | 3 |
| BBA 370 | Simulation for Business Analytics | 3 |
| BBA 380 | Database Marketing | 3 |
| BBA 440 | Web and Social Media Analytics | 3 |
| BBA 450 | Advanced Visualization | 3 |
| BBA 460 | R for Business Analytics | 3 |
| BMK 321 | Marketing Research | 3 |
| CTA 236 | Introduction to SPSS | 3 |
| FIN 306 | Corporate Finance | 3 |
| FIN 410 | Financial Reporting and Analysis | 3 |
| GIS 300 | Geographic Information Systems Science & Technology | 3 |
| HRM 370 | Intro to People Analytics | 1 |
| SEC 290 | Introduction to Programming with Python | 3 |
Free Electives (6 credits)
| Free Elective | 3 |
| Free Elective | 3 |
Students with less than 16 transfer credits are required to take
FYE 101 as one of their electives.
Suggested Program Sequence
Freshman
1st Semester
| CTA 326 | Integrating Excel into Business Problem Solving | 3 |
| ENG 121 | English Composition I | 3 |
| MAT 205 | Introductory Survey of Mathematics | 3 |
| PHI 100 | Introduction to Critical Thinking | 3 |
| FYE 101 | First Year Experience Seminar | 3 |
OR
| | |
| Free Elective | 3 |
2nd Semester
| MAT 312 | Business Statistics | 3 |
| Natural Science Elective | 3 or 4 credits |
| ENG 122 | English Composition II | 3 |
| BBM 201 | Principles of Management | 3 |
HUM
| Humanities Elective | 3 |
Sophomore
1st Semester
2nd Semester
BBM 301: Co-op experience optional.
Junior
1st Semester
2nd Semester
Senior
1st Semester
| BBA 360 | Forecasting for Business Analytics | 3 |
| BBM 412 | Project Management | 3 |
| PHI 314 | Ethics for Computer Professionals | 3 |
| ENG 310 | Research Writing | 3 |
| Business Elective | 3 |
2nd Semester
| BBM 402 | Strategic Management | 3 |
| Business Elective | 3 |
| Business Elective | 3 |
| Free Elective | 3 |
| | |
| BBA 489 | Experiential Learning in Business Analytics | 3 |
OR
| | |
| BBA 490 | Internship in Business Analytics | 3 |
Business Analytics Completion Degree
What is a Completion Degree?
A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.
Curriculum
Transfer students who hold an associate degree from a partner institution are required to take the following Business Analytics courses.
The College of Business programs require a minimum grade of "C" for program core courses. Students receiving a grade lower than "C" in any required program core course must retake that course.
Business Analytics Core
The following courses or their equivalents are prerequisites for a degree in Business Analytics:
ENG 122 English Composition II
MAT 205 Introductory Survey of Mathematics
BBA 301 Intro to Business Analytics
BAC 101 Accounting I
BAC 102 Accounting II
CTA 326 Integrating Excel into Business Problem Solving
ECO 101 Economics I
ECO 102 Economics II
BBM 201 Principles of Management
BBM 301 Organizational Behavior