Certificate in Marketing

The undergraduate certificate in Marketing will prepare students to assume the role of a responsible, creative marketer.  Marketers have had to navigate a very fluid and evolving landscape over the last ten years, with the dramatic increase in use of social media sites.  The courses included in this certificate are designed to establish a sound understanding of a wide array of practical marketing activities associated with the product life cycle.

Note: Students will be held to all course prerequisites.   

15 credits

Marketing Certificate Required Classes

BMK 305	Marketing	3
BMK 308	Global Marketing	3
BMK 320	Consumer Behavior	3
BMK 400	Social Media Marketing	3

Students will choose one of the following

BMK 321	Marketing Research	3
BMK 306	Principles of Advertising	3
BMK 307	Public Relations	3