Business Analytics, Bachelor of Science

Purpose

Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations.  The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.

Program of Study

The Bachelor of Science degree program in Business Analytics provides course work from both the College of Business and the College of Technology.  Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals.    With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data.  Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making.  The program will require students to develop a high level of quantitative and technological skills.  It utilizes the courses from the undergraduate business core, existing courses from the College of Technology, and specialized courses in the area of business analytics.

Cooperative Learning Experiences

Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the program chair.  Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301, Organizational Behavior may also be completed as a co-op.  Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.

To be eligible for the co-op the student must have completed 60 credits and have a minimum GPA of 2.5.  The student must inform the Director of the Co-op program and the Business Analytics Program Chair one semester before they would like to begin a co-op assignment. 

Program Competencies


In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of the catalog, each graduating student will be able to:

  1. Effectively evaluate and frame business problems and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and data mining.
  2. Utilize critical thinking strategies to evaluate problems, and solutions and make recommendations based on client needs utilizing appropriate analytical tools.
  3. Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of business analytics.
  4. Apply the ethical standards as required by professionals in the business analytics field.


Curriculum

General Education Requirements (27 credits)

CTA 226Integrating Excel into Business Problem Solving

3

ECO 101Economics I

3

ENG 121English Composition I

3

ENG 122English Composition II

3

ENG 131Public Speaking

3

HUM 360Human World Views: 3500 BCE–1650 AD

3

HUM 361Human World Views: 1650 AD–Present

3

MAT 121College Math I

3

PHI 100Introduction to Critical Thinking

3

Humanities Elective (3 credits)

Natural Science Elective (3 credits)

Social Science Electives (6 credits)

Select two courses from the following:

PSY 101Introduction to Psychology

3

SOC 101Introduction to Sociology

3

History/Political Science Elective

3

Business Core (33 credits)

BAC 101Accounting I

3

BAC 102Accounting II

3

BBM 201Principles of Management

3

BBM 301Organizational Behavior

3

BBM 320Business Communications

3

BBM 402Strategic Management

3

BMK 305Marketing

3

FIN 305Financial Management

3

MAT 122College Math II

3

MAT 312Business Statistics

3

MIS 320Management Information Systems

3

BBM 301: available as a co-op

Business Analytics Core (33 credits)

ISM 330Business Intelligence

3

ISM 410Physical Design and Implementation with DBMS

3

ISM 420Data Modeling and Warehousing

3

PHI 314Ethics for Computer Professionals

3

BBM 412Project Management

3

BBA 305Advanced Excel for Business Analytics

3

BBA 350Advanced Statistics for Business Analytics

3

BBA 420Data Mining

3

BBA 430Big Data and Visualization

3

BBA 480Capstone Business Analytics

3

ECO 102Economics II

3

Business Electives (9 credits)

Choose from the following:

BAC 201Intermediate Accounting I

3

BAC 202Intermediate Accounting II

3

BMK 321Marketing Research

3

FIN 306Corporate Finance

3

FIN 410Financial Reporting and Analysis

3

BBA 360Forecasting for Business Analytics

3

BBA 370Simulation for Business Analytics

3

BBA 380Database Marketing

3

BBA 440Web and Social Media Analytics

3

BBA 450Advanced Visualization

3

Certain courses may be available as a co-op

Free Electives (6 credits)

Suggested Program Sequence

Freshman

1st Semester

CTA 226Integrating Excel into Business Problem Solving

3

ENG 121English Composition I

3

MAT 121College Math I

3

PHI 100Introduction to Critical Thinking

3

Social Science Elective

2nd Semester

BAC 101Accounting I

3

ECO 101Economics I

3

ENG 122English Composition II

3

MAT 122College Math II

3

SCI
Natural Science Elective

3 or 4 credits

Sophomore

1st Semester

BAC 102Accounting II

3

BBM 201Principles of Management

3

ISM 330Business Intelligence

3

ENG 131Public Speaking

3

MAT 312Business Statistics

3

2nd Semester

BBM 320Business Communications

3

FIN 305Financial Management

3

HUM 360Human World Views: 3500 BCE–1650 AD

3

BBA 305Advanced Excel for Business Analytics

3

ECO 102Economics II

3

Junior

1st Semester

BBM 301Organizational Behavior

3

BMK 305Marketing

3

BBA 350Advanced Statistics for Business Analytics

3

MIS 320Management Information Systems

3

Social Science Elective

BBM 301: Co-op experience optional

2nd Semester

ISM 410Physical Design and Implementation with DBMS

3

BBM 412Project Management

3

PHI 314Ethics for Computer Professionals

3

HUM 361Human World Views: 1650 AD–Present

3

BBA 420Data Mining

3

Senior

1st Semester

ISM 420Data Modeling and Warehousing

3

BBA 430Big Data and Visualization

3

Business Elective

Business Elective

Humanities Elective

3

2nd Semester

BBM 402Strategic Management

3

BBA 480Capstone Business Analytics

3

Business Elective

Free Elective

3

Free Elective

3

Business Analytics Completion Degree

What is a Completion Degree

A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.

Curriculum

Transfer students who hold an associate degree from a partner institution are required to take the following Business Analytics courses.

Business Analytics Core

BBA 305Advanced Excel for Business Analytics

3

BBA 350Advanced Statistics for Business Analytics

3

BBA 420Data Mining

3

BBA 430Big Data and Visualization

3

BBA 480Capstone Business Analytics

3

BBM 320Business Communications

3

BBM 402Strategic Management

3

BBM 412Project Management

3

BMK 305Marketing

3

FIN 305Financial Management

3

ISM 330Business Intelligence

3

ISM 410Physical Design and Implementation with DBMS

3

ISM 420Data Modeling and Warehousing

3

MAT 312Business Statistics

3

PHI 314Ethics for Computer Professionals

3