COMM 286 Intro to Advertising Practice and Branding

Introduces basic elements of advertising theory and practice with an emphasis on the role of creating effective and results-oriented advertising messages. Analyzes advertising case studies to explore concepts and apply them to realworld examples. Provides tools to develop writing and design skills and to create portfolio samples. Includes a team project to create an advertising campaign for a client of choice.

Credits

4

Cross Listed Courses

MGMT 232A

Prerequisite

Required COMM 124 and COMM 186