PR/MARCOM (Minor)

(Joint Minor with School of Business)

Minor Requirements:

Required:

COMM 186Introduction to Public Relations and Marketing Communications

4

MGMT 250Marketing

4

COMM 281Writing for Public Relations and Integrated Marketing Communications

4

Electives (select two):

COMM 124Media, Messages and Society

4

COMM 181Public Speaking & Group Discussion

4

COMM 262Media Convergence

4

COMM 265Editing Copy and Proof

4

COMM 286/MGMT 232AIntro to Advertising

4

COMM 326National Student Advertising Competition

4

COMM 323Digital Cultures: Communication and Social Media

4

MGMT 100Foundations of Business & Management

4

MGMT 221Project Management

4

MGMT 224Socially-Minded Leadership

4

MGMT 230Why We Buy

4

MGMT 231Creating Brand Value Strategy

4

MGMT 236Retail Management

4

MGMT 320Negotiations

4

MGMT 229Corporate Social Responsibility: Managing People, Planet, & Profit

4

MGMT 335Marketing Research

4