MCM 458 Online Marketing Communications
Online Marketing Communications (OMC) is based on traditional marketing communications, but with many new twists added due to new technologies such as social media and mobile communications devices. As a result, OMC affects traditional marketing methods in the following ways: 1. OMC increases the number and efficiency of marketing communications channels. 2. OMC makes use of new social media and mobile technologies to transform many, if not all marketing strategies. 3. OMC has fundamentally changed consumer buyer behavior at all levels, B2C, B2B, and C2C. The Internet, as sophisticated as it may seem, is still relatively young. As a result, understanding it requires intuition and creativity in both the planning and execution of communications and marketing strategies and programs. When properly applied OMC transforms how business is done by adding customer value, building longer-lasting customer relationships and increasing profitability. To effectively learn about OMC requires active student participation. In addition to lectures, this course emphasizes and requires direct student involvement, and experiential learning. This is a blended course with some class sessions held on campus, and others online.
Cross Listed Courses
MSMG 507