MBAO 425 Marketing Management
Marketing is essential to all kinds of organizations. Whether selling to consumers or to businesses, whether for-profit or nonprofit whether selling tangible products, services, experiences, people, or ideas, strong marketing helps organizations achieve their missions. Coca-Cola, Google, Barack Obama, and UNICEF: all of these brands have been built through innovative marketing. Marketing, when done well, simultaneously delivers value to firms, their consumers, and society at large. Marketing is focused on understanding customers and their needs, creating products or services that meet those needs, and delivering them to customers in a way that engages them and keeps them coming back for more.