DBA 736 Maximizing Digital Transformation

This doctoral course covers the effective management of digital transformation efforts taking place throughout government and business organizations to improve operations through the effective use of technology. Students develop a thorough understanding of how to intelligently manage the organizational transformation that occurs when all or parts of an enterprise "go digital." Students develop strategies to best harness the strategic business value of digital technologies by examining the principles behind the design of business models for product and service delivery via digital platforms. The course examines 21st century technologies from the perspective of effective implementation and management of concomitant organizational change. Emphasis is placed on the important relationship between technology and the business, rather than focusing on the technology itself. Students must achieve a minimum grade of B-. (3)