Digital Marketing (Graduate Certificate)
The Digital Marketing Certificate prepares students to create and use digital marketing strategies as a component of an overall marketing plan. Techniques to maximize the effectiveness of owned media (e.g., via Search engine Optimization [SEO]), paid media (e.g., via Pay-Per-Click [PPC]), and earned media (e.g., testimonials and reviews) are all addressed.
Additionally, students will examine how technology driven tools (such as those derived within data science) can assist in making impactful digital marketing decisions.
Course Requirements:
- MBA 521 – Marketing Concepts and Practice
- MKT 590 – Digital Marketing
- IT 546 – Principles of Data Science
- IT 586 – Machine Learning
Program Goals and Outcomes
Upon successful completion of the Certificate in Digital Marketing students will be able to:
- Design digital marketing strategies to maximize the effective promotional messaging of the organization.
- Select and apply the appropriate techniques to maximize the effectiveness of owned media (e.g., via Search engine Optimization [SEO]), paid media (e.g., via Pay-Per-Click [PPC]), and earned media (e.g., testimonials and reviews).
- Use technology driven data and techniques to make impactful digital marketing decisions.
Admission Requirements
Preference is given to applicants who have one of the following:
- An overall minimum GPA of 3.0 in an accredited undergraduate program;
- Nine (9) recent credits in an accredited graduate program with a minimum GPA of 3.0; or
- A satisfactory score on the GRE or GMAT with a background or experience in business or technology.
Application information for current graduate students: Current graduate College of BILT students pursuing graduate master’s BILT programs at the University may apply to add a certificate to their program of study through the Dean’s Office.
Minimum Grade: A minimum grade of C is needed to receive credit for a course in the certificate. All graduate students in the College of Business, Innovation, Leadership, and Technology must maintain a minimum cumulative GPA of 3.0.
Students whose GPA falls below 3.0 at the end of any semester will be placed on academic probation. Students must bring their cumulative GPA to 3.0 or higher within nine (9) graduate credits or be dismissed. A student whose cumulative GPA falls below 3.0 a second time will be dismissed.
Title IV federal financial aid is not available for the certificate program unless it is included in the M.B.A program.
Certificate Requirements
Required Courses