2023-2024 Undergraduate Catalog

GD 4130 PROMOTIONAL DESIGN II

An advanced studio course in the use of graphic design and advertising to persuade, inform, motivate, brand, engage, promote, make content accessible, and convey meaning. Specific media channels include posters, book covers, branded content and entertainment, social media campaigns, experiential design, experimental design, unconventional marketing design, and more. Field trip, conference and supply fees apply. May be repeated once for credit.

Credits

3

Prerequisite

GD*4120