2022-2023 Undergraduate Catalog

AD 4221 ADVERTISING III

Advanced study of advertising campaigns conceived, designed, written and art directed for multiple media channels. Emphasis on insights into the audience and brand, strategy, idea generation, campaign art direction, storytelling, branded content, copywriting, and creative thinking. Purchase of supplies, conference ticket/transportation may be required. May be repeated once for credit.

Credits

3

Cross Listed Courses

GD*4221

Prerequisite

GD*4220 and GD*3230