2022-2023 Undergraduate Catalog

AD 4220 ADVERTISING II

Intermediate studio/lecture course covering advertising ideas, art direction and design. In- depth study of integrated media campaigns. Emphasis on the insights into the audience, strategy, idea generation, design, copywriting and art direction necessary to create campaigns across media platforms. Supply fees and field trip fees required. Thinking Creatively Conference attendance required.

Credits

3

Cross Listed Courses

GD*4220

Prerequisite

GD*3220 and GD*3020