2021-2022 Graduate Catalog

MKT 5450 DIGITAL MARKETING STRATEGIES

This course explores the digital marketing environment from both a consumer and business perspective. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies with a focus of the global aspects of digital marketing. A mixture of case studies, guest speakers and assignments, including one that uses real advertising data, translates theory into practice.


Credits

3

Prerequisite

MKT*5400