2020-2021 Undergraduate Catalog

MKT 4500 SEMINAR IN MARKETING STRATEGY

This integrative course is applications oriented, focusing on formulating and implementing marketing strategy. It explores issues of how to create and sustain customer value from market analysis and product positioning to communications and channel system design. The course emphasizes learning-by-doing through a computer simulation and cases analysis.

Credits

3

Prerequisite

MKT*2500, MKT*3510, MKT*3550, and MKT*4220