2020-2021 Undergraduate Catalog

MKT 2500 PRINCIPLES OF MARKETING

Course is an overview of the concepts, principles and activities that comprise contemporary marketing management. Specific topics include customer behavior, marketing environment analysis, segmentation, product planning, pricing, channels of distribution, and promotion. Special attention is focused on profitability analysis, international marketing, services marketing, and marketing ethics.

Credits

3

Prerequisite

COMM*1402 and ENG*1030 or ENG*1430