2020-2021 Undergraduate Catalog

GD 4220 ADVERTISING II

Intermediate studio/lecture course covering advertising concepts and design. In-depth study of integrated media campaigns. Emphasis on the strategy, concept formation, copywriting and art direction necessary to create campaigns across media platforms. Supply fees and field trip fees required.


Credits

3

Prerequisite

GD*3220 and GD*3020

Offered

EVERY SPRING