2020-2021 Graduate Catalog

PA 5830 HEALTH SERVICES MARKETING

An applied approach to the health services marketing process and techniques in non-profit organizations. Emphasis on conceptual and operational public sector marketing tools used in the administration of health services organizations. Topics include: The marketing process in health services organizations. major strategies and trends in health services marketing, health services market research and environment assessment.

Credits

3

Prerequisite

PA*5001