MKT 2500 PRINCIPLES OF MARKETING
Course is an overview of the concepts, principles and activities that comprise contemporary marketing management. Specific topics include: customer behavior, marketing environment analysis, segmentation, product planning, pricing, channels of distribution, and promotion. Explicit attention is focused on profitability analysis, international marketing, services marketing, and marketing ethics. Required for Business Majors. Elective for other majors.
Prerequisite
COMM*1402 GE*2021