MKT 5430 SERVICES MARKETING

To provide IS people with the knowledge of deal- ing with internal and external customers of their service/product, and the importance of being customer oriented. "The tools and methods to achieve higher customer satisfaction will be presented. Prerequisite(s): Introductory Undergraduate Course in Management or Marketing Instructor permission. CAT.NO FORMERLY MGS 5430 - REPLACES IT AS OF 04/SP