MKT 4220 INTERNATIONAL MARKETING
MKT t4220t International Marketing (3) An in-depth study of marketing principles as they relate to the global marketplace. Explains the impact of cultural, financial, technological, governmental, organizational, and demographic factors on the integrated marketing mix. Focuses on the development of analytical and planning sophistication to support an international marketing strategy for brand, product line, or business unit. (formerly 3470) Prerequisite(s): MKT 2500. COURSE NUMBER CHANGED AND COURSE UPDATED. 03/19/09
Prerequisite
MKT*2500