2017-2018 Graduate Catalog

COMM 5635 PERSUASION

Catalog Description: Advanced examination of the nature of persuasion in human interaction and decision making. Explores various definitions, models, theories, and research in persuasion. Examines ethical perspectives of persuasion and how to create effective persuasive messages. Prerequisite: Course cannot be taken if taken at the undergraduate level. Type of course: Elective

Credits

3