The Entrepreneurship and Business Operations curriculum provides students with the skills necessary to own and operate their own business or to assume entry-level management positions. Completion of the two-year program earns an Associate of Applied Science degree, giving students the knowledge and skills needed to begin their own business or to manage entry-level business operations in a variety of industries. Topics of study include management philosophies and theories, organizational psychology, business strategy development, marketing principles, the ability to work successfully in teams, and analysis-based decision-making.
Demonstrate understanding of vocabulary in the functional areas of business: management, operations, marketing, and accounting/finance.
Describe how the legal, social, and ethical considerations are integrated into the operations of business.
Create a business strategy that reflects well-conducted market research, analysis of industry trends, and the identification of target markets.
Apply computer skills for conducting research and analyzing market research to inform critical and creative marketing decisions; identifying new business trends; and addressing customer/client needs.
Develop a comprehensive business plan that includes market analysis, financial projections, and the operational strategies necessary for launching and scaling a new venture.
Effectively pitch their business ideas to investors, customers, and stakeholders - using strong communication and persuasion skills.