HOSP 173 Event Management

This course examines the impacts of special events, conceptualizes the event, and the economic impact of special events. The strategic cycle, planning functions, marketing of events, sponsorship, life cycle, control, budget and the logistics of event planning are presented.

Credits

3 Credits

Semester Contact Hours Lecture

45

HOSP 173Event Management

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

Business

II. Course Specification

Course Type

Program Requirement

Credit Hours Narrative

3 Credits

Semester Contact Hours Lecture

45

Grading Method

Letter grade

Repeatable

N

III. Catalog Course Description

This course examines the impacts of special events, conceptualizes the event, and the economic impact of special events. The strategic cycle, planning functions, marketing of events, sponsorship, life cycle, control, budget and the logistics of event planning are presented.

IV. Student Learning Outcomes

Upon completion of this course, a student will be able to:

• Students will be able to describe the differences between corporate, conference center, social, and business catering.
• Describe the various types of meeting facilities.
• Describe trends in the meetings industry.
• Distinguish sales from marketing and describe the “Four P’s“ of marketing.
• Explain profit margins of restaurants and catering.
• Describe and discuss the guestroom management process for meetings and conventions.
• Prepare a BEO
• Discuss the different types of room setup for events and meetings.
• Describe the importance tourism dollars play in our communities.
• Discuss master folios, direct bill procedures, time of payment, gratuities, and service charges.

V. Topical Outline (Course Content)

A. Determine appropriate venues for events B. Prepare and plan a major event C. Set-up banquet and meeting rooms D. Complete a Banquet Event Order E. Student must complete four hours working an event F. Use of technology at events G. Contracts and negotiations H. Responsible alcohol service

VI. Delivery Methodologies

Required Assignments

Chapter homework and case studies with each chapter 1-18 Plan, execute and present a major event Four hours of event participation Set-up meeting and banquet room Complete a Banquet event order

Required Exams

Chapter tests Final exam with certification from the American Hotel and Lodging Association Completed event with class presentation

Required Text

Convention Management and Service. Astroff and Abbey. 8th edition. Professional Meeting Management: Comprehensive Strategies for Meetings, Conventions and Events. Professional Convention Management Association. 5th edition.

Specific Course Activity Assignment or Assessment Requirements

Chapter homework and case studies with each chapter 1-18 Plan, execute and present a major event Four hours of event participation Set-up meeting and banquet room Complete a Banquet event order Chapter tests Final exam with certification from the American Hotel and Lodging Association Completed event with class presentation