HOSM 151 Hospitality Marketing
This course takes a practical perspective in introducing students to the marketing of hotels, restaurants and clubs. Students are introduced to market segmentation, marketing research, sales, advertising, public relations, promotions, packaging, pricing strategies, revenue maximization, travel purchasing systems, and the future of hospitality marketing.
General Education Competency
[GE Core type]
HOSM 151Hospitality Marketing
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
II. Course Specification
Course Type
Program Requirement
General Education Competency
[GE Core type]
Semester Contact Hours Lecture
45
Grading Method
Letter grade
III. Catalog Course Description
This course takes a practical perspective in introducing students to the marketing of hotels, restaurants and clubs. Students are introduced to market segmentation, marketing research, sales, advertising, public relations, promotions, packaging, pricing strategies, revenue maximization, travel purchasing systems, and the future of hospitality marketing.
IV. Student Learning Outcomes
V. Topical Outline (Course Content)
Understanding the hospitality industry
B. Market segmentation and the hospitality industry
3. Positioning in line with consumer preferences
4. The channels of distribution
5. Consumers and marketing in perspective
6. Market research
7. Sales
8. Customer service
9. Advertising
10. Public relations
11. Promotions
12. Packaging
13. Collateral materials and promotional support
14. Technology and marketing in perspective
15. Database marketing
16. Electronic marketing
17. Understanding rates and fares
18. Pricing strategies
19. Revenue maximization
20. Marketing budget
21. Marketing plans
22. Marketing and the law
VI. Delivery Methodologies
Required Assignments
Chapter homework and case studies with each chapter 1-26
Design, complete and present a marketing plan for your business.
Required Exams
Chapter tests
Marketing plan
Final exam with certification from the American Hotel and Lodging Association
Required Text
Marketing in the Hospitality Industry. Ronald Nykiel. 5th edition.
Specific Course Activity Assignment or Assessment Requirements
Chapter homework and case studies with each chapter 1-26
Design, complete and present a marketing plan for your business.
Chapter tests
Marketing plan
Final exam with certification from the American Hotel and Lodging Association