MKT 450 Marketing Strategy and Plan

Synthesis of analytical frameworks: models for understanding customers, competitors, collaborators (e.g., suppliers and intermediaries), the organization itself, and the design of its strategy, Students practice decision making with a marketing simulation and write a marketing plan.

Credits

3

Prerequisite

Marketing Majors or Minors, 2 MKT 300+ level courses and senior standing.

General Education

Offered

• Fall and Spring

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