Marketing, B.S.

School of Business Admission Requirements

Requirements

Common Business Core:

AC 211	Introduction to Financial Accounting	3
AC 212	Introduction to Managerial Accounting	3
BUS 480	Capstone Seminar	0
FIN 295	Managerial Finance	3
LAW 250	Legal Environment of Business	3
MC 207	Managerial Communication I	3
MGT 295	Fundamentals of Management and Organizational Behavior	3
MGT 480	Strategic Management	3
MIS 201	Introduction to Management Information Systems	3
MKT 295	Fundamentals of Marketing	3
Total Credit Hours:		27

Marketing Core:

MKT 305	Consumer Behavior	3
MKT 373	Marketing Research	3
MKT 380	Market Data Analysis	3
MKT 450	Marketing Strategy and Plan	3
Total Credit Hours:		12

Directed Marketing Electives:

Directed electives are selected with and approved by an advisor.

MKT 306	Advertising and Promotion	3
MKT 307	Sales Administration	3
MKT 311	Retailing	3
MKT 321	International Marketing	3
MKT 350	Social Media Marketing	3
MKT 358	Relationship Marketing	3
MKT 359	Special Events Marketing	3
MKT 360	Brand Marketing	3
MKT 375	Services Marketing	3
MKT 390	Product Development & Management	3
MKT 413	Business-to-Business Marketing	3
MKT 415	Marketing Touristic Startups	3
MKT 439	Direct Marketing	3
MKT 480	Marketing for Non-Profit Organizations	3
MKT 481	Consultative Selling Techniques	3
MKT 494	Independent Study in Marketing	1 TO 6
MKT 496	Practicum in Marketing	3
MKT 497	Marketing Internship	3
MKT 498	Marketing Seminar	3
Total Credit Hours:		9

Business Electives:

Students must complete 9 credits of 300- or 400-level courses offered by the School of Business, including marketing courses.

Total Credit Hours:

9

No minor is required for this major.