MGMT 392 Marketing Decision Making
Examines both the art and science of choosing target markets and acquiring, keeping, and growing customers through creating, delivering, and communicating superior customer value. The course builds on core marketing management concepts and challenges students to look and apply both domestic and international frameworks to the fundamental marketing functions of product, pricing, distribution, and promotion. Requires group project and presentation. May be taken in lieu of MGMT 394 with consent of Director of the Prince Program.
Prerequisite
Required MGMT-230, MGMT-325, MGMT-340, MGMT-335, and MGMT-370 Senior standing required