Marketing (BSBA)
Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.
Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.
Program Requirements:
Prerequisites for Marketing Majors
Required Core Courses
Required Marketing Courses
Electives
The student will select two electives from the following list
| MGMT 221 | Project Management | 4 |
| MGMT 225 | The Manager and the Legal Environment | 4 |
| MGMT 231 | Creating Brand Value Strategy | 4 |
| MGMT 232A | Introduction to Advertising | 4 |
| MGMT 232B | National Student Advertising Competition | 4 |
| MGMT 233 | Developing Customer Relationships | 4 |
| MGMT 236 | Retail Management | 4 |
| MGMT 229 | Corporate Social Responsibility: Managing People, Planet, & Profit | 4 |
| MGMT 348 | Sustainable Supply Chain | 4 |