Course Catalog

MGMT 232A Introduction to Advertising

This introductory course examines strategic and tactical uses of marketing communications and is a joint class COMM 286 offered with the Department of Communications. With the advent of new social media tools, more people are participating and engaging in conversation online. Students cover the fundamentals of the major marketing communication outlets available today. They conduct a situational analysis and develop creative and media management strategies as well as consider ways to assessment communication effectiveness.



Cross Listed Courses



Required COMM-186