Course Catalog

COMM 186 Introduction to Public Relations and Marketing Communications

Note: This is a hybrid course with some sessions meeting online. Explores the nature and role of communications in marketing and the integration of public relations, advertising, direct marketing, sales promotion, personal selling, and new media in the marketing communications plan. Analyzes marketing communications materials in various media and considers the economic and social implications of promotion. Includes a field assignment.

Credits

4

Course Type

SH

Offered

SH