BUSA 201 Business Communications*
The effectiveness, correctness, and the psychology of letter and report
writing will be stressed through the preparation of a variety of business
correspondence. Specific writing problems will be used in conjunction
with various cases to provide students with realistic opportunities to
develop writing skills following a designated style. Oral presentation
skills included.
BUSA 201Business Communications*
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
II. Course Specification
Course Type
Program Requirement
Credit Hours Narrative
3 Credits
Semester Contact Hours Lecture
0
Semester Contact Hours Lab
0
Semester Contact Hours Clinical
0
Prerequisite Narrative
ENGL 102
Grading Method
Letter grade
III. Catalog Course Description
The effectiveness, correctness, and the psychology of letter and report
writing will be stressed through the preparation of a variety of business
correspondence. Specific writing problems will be used in conjunction
with various cases to provide students with realistic opportunities to
develop writing skills following a designated style. Oral presentation
skills included.
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Apply effective writing and formatting techniques to the composition of professional e mails, inter office memos, business letters, proposals, and reports.
- Understand the steps to prepare for a successful job search and interview and develop a strategically planned, customized resume.
- Learn effective techniques for creating and presenting oral reports.
- Develop an awareness of business etiquette, ethics, and the relationship between professional and ethical behavior on the job.
- Use effective teamwork and collaboration skills.
V. Topical Outline (Course Content)
Professionalism in written, digital, and oral business communication
Nonverbal and listening skills
Effective business writing techniques
Business etiquette and ethics
Resumes
Oral communication
VI. Delivery Methodologies
Required Assignments
Personal Resume and Cover Letter
Business Proposal
Business Presentation
Required Exams
Exams
Assessment of mandatory assignments
Required Text
Essentials of Business Communication – 10th edition, Guffey, Mary Ellen
Specific Course Activity Assignment or Assessment Requirements
Personal Resume and Cover Letter
Business Proposal
Business Presentation
Exams
Assessment of mandatory assignments
1.
2.