BUS-460 Social Media Marketing
This course provides a foundation and skill set
to develop social media marketing strategies and
implement effective and engaging social media
marketing campaigns. Topics include; content
development, creating a social media marketing
plan, integrating social media with other
marketing efforts, application of social media
tools, and metrics and measurement.
Prerequisite: BUS-360
Prerequisite
BUS-360 must be completed prior to registering for this
course.