BUS-366 Marketing Communication
An analysis of the field of advertising, sales
promotion, public relations, and personal selling
management from an integrated marketing
communications perspective. The course will focus
on an examination of the marketing process,
consumer behavior, communications theory, and the
role of research to effectively plan, implement,
and evaluate advertising and promotional
programs.
Prerequisites: BUS-360
Prerequisite
BUS-360 must be completed prior to registering for this
course.