Joint BA in Public Relations/Marketing Communications
The Joint BA in Public Relations and Marketing Communications is offered in our traditional undergraduate program, and also in our online, Complete Degree Program for adult learners. The programs are identical, with the exception of the capstone experience, which for the Complete Degree program is tailored to the online environment.
PR/MarCom students in both programs complete 48 credits in this joint major with The Business School, including three core courses, 6 required courses, and 3 electives, at least one of which must be at the 300 level.
Program Requirements:
Step One: Core Courses
COMM 121 | Visual Communication | 4 |
COMM 186 | Introduction to Public Relations and Intergrated Marketing Communications | 4 |
COMM 281 | Content Creation and Strategy | 4 |
Step Two: Required Courses
COMM 210 | Introduction to Graphic Design: Principles and Practice | 4 |
COMM 286/BUS 232A | Intro to Advertising Practice and Branding | 4 |
COMM 324 | Social Media: Social Listening and Analytics | 4 |
BUS 270 | Business Analytics | 4 |
BUS 250 | Principles of Marketing | 4 |
Step Three: Electives
Students select three courses from this list; one must be at the 300 level.
Step Four Capstone
COMM 390 | Studio 5: A Communication Workplace | 4 |
While not required, it is recommended that PR/MarCom majors also consider taking:
While an internship isn’t mandatory, it is strongly recommended