2021-2022 Undergraduate Catalog > Colleges/Programs by College > College of Business and Public Management > School of Management and Marketing > Marketing

Marketing

B.S. Marketing

Dr. Shweta Singh, Marketing Coordinator
Contact Phone Number: (908) 737-4147
Email: ssingh@kean.edu

Marketing, as a field, has been evolving rapidly. In order to be an effective marketer, one needs to have a knowledge of and understand the importance of advertising, product development, marketing research, and distribution methods. Marketing majors look at the social, economic, and cultural interplay in making strategic decisions. Our program provides the core knowledge areas in marketing as well as an opportunity to specialize in a functional area.

Declaration Requirements:             

1. G.P.A. of 2.5 or higher with 30 or more semester hours. If fewer than 30 credits have been completed, GPA will be calculated from all transfer institutions attended.
2. Complete the GE Foundation requirements with a “C” or better in ENG 1020, COMM 1402, MATH 1044, GE 2021
3. Complete all of the following with a “C” or better:

• ECO 1020 Principles of Economics I
• ECO 1021 Principles of Economics II
• MGS 2150 Business Statistics and Applications
• ACCT 2200 Principles of Accounting I
• CPS 1032 Microcomputer Applications

For information regarding College/program mission and student learning outcomes please see http://www.kean.edu/academics/college-business-public-management